SEO tactics

Practical SEO tactics for startups and small teams — how to do each one, an example, and when it backfires.

1. 1 Collect rival names from sales calls
2. 2 Check searches for "vs" and "alternative"
3. 3 Write a fair page with a facts table
Awareness
Build honest comparison pages

Publish fair "us vs competitor" pages that capture buyers searching for alternatives and help them decide faster.

Impact High Effort Medium + free tool
Categories: SEO, Content, Conversion
1. Month 1 Pick 5 to 8 questions your market argues about
2. Months 2–3 Run the survey or pull anonymised product data
3. Month 4 Analyse, write the report and design 10 charts
Awareness
Publish an annual original research report for links and press

Survey your market or analyse your product data once a year, publish the findings, and let journalists and bloggers cite you as the source.

Impact High Effort High
Categories: Content, SEO
Page with no share tags

Platform guesses a title from page text
Random, badly cropped image or none at all
Page with Open Graph tags

Share title written to be read in a feed
1200×630 image with one short headline
Awareness
Fix how your links look when people share them

Set Open Graph tags and a proper share image so every link to your site shows up as a clear, clickable card.

Impact Medium Effort Low + free tool
Categories: SEO, Social Media
1. 1 Customer finishes a visit or job
2. 2 Same-day text with a direct review link
3. 3 Owner replies to every review
Acquisition
Get a steady flow of Google reviews for a local business

Ask every customer for a Google review at the right moment with a direct link, within Google's rules, so your rating stays fresh and credible.

Impact High Effort Low
Categories: Customer Support, SEO, Email
1. Day 1 Verify the profile, set the real business name and primary category
2. Week 1 Add services, hours, service area, attributes and booking link
3. Week 2 Upload real photos of the place, team and finished work
Acquisition
Optimise your Google Business Profile to show up in local search

Fill in categories, services, photos, hours and posts on your Google Business Profile so you appear in the map results when nearby customers search.

Impact High Effort Low
Categories: SEO, Content
1. Search impression
2. Product page view
3. Install
4. First open
Acquisition
App store optimisation for the App Store and Google Play

Tune your app's name, keywords, screenshots and ratings so more people find it in store search and tap install.

Impact High Effort Medium + free tool
Categories: SEO, Conversion, A/B Testing
1. People searching for the job
2. Tool users
3. Clicks on the next step
4. Trials and signups
Acquisition
Build a free tool your buyers already search for

Ship a small, single-purpose free tool that answers a search your target customers make, and use it to bring qualified visitors to your product.

Impact High Effort Medium
Categories: SEO, Content, Conversion
1. 1 Find jobs people search for
2. 2 Build a template for each job
3. 3 Give each its own landing page
Acquisition
Build a public template gallery that ranks and leads into your product

Publish ready-made templates for common jobs, give each its own searchable page, and let visitors open them straight in your product.

Impact High Effort Medium
Categories: SEO, Content, Conversion
Typical listing

Title stuffed with every keyword variant
Main image plus a few near-identical angles
Optimised listing

Title leads with brand, product type and the key differentiator
Images show scale, use, contents and a comparison
Acquisition
Optimise your Amazon product listing to rank and convert

Improve titles, images, bullets, A+ content and compliant review requests so your product shows up in Amazon search and wins the click.

Impact High Effort Medium
Categories: SEO, Conversion, Content
1. 1 Find a search pattern with many variants
2. 2 Collect data unique to each variant
3. 3 Design one template around the data
Acquisition
Programmatic SEO pages that rank for long-tail searches

Generate hundreds of search pages from one template and a real dataset, so each page answers a specific long-tail query better than anything else.

Impact High Effort High + free tool
Categories: SEO, Content
1. 1 List 30 prompts buyers ask AI assistants
2. 2 Record who gets mentioned today
3. 3 Publish clear answer pages on your site
Acquisition
Get your brand recommended in ChatGPT and AI search answers

Make your product easy for AI assistants to understand, cite and recommend by publishing clear answers and earning mentions on sources they read.

Impact Medium Effort Medium
Categories: SEO, Content, Partnerships
1. 1 Pick a how-to search with clear intent
2. 2 Check the top videos for gaps
3. 3 Show the result in the first 15 seconds
Acquisition
Make tutorial videos that rank in YouTube search

Publish practical how-to videos built around what people search on YouTube, so new viewers find you for years after you hit publish.

Impact Medium Effort Medium + free tool
Categories: Content, SEO, Social Media
1. 1 Make the help centre public and crawlable
2. 2 Mine support tickets for real phrases
3. 3 Title each article as the problem
Acquisition
Turn your help docs into a search channel

Write and structure help articles so they rank for the problems prospects search, and use them to bring in new users as well as support existing ones.

Impact Medium Effort Medium
Categories: SEO, Content, Customer Support
1. Marketplace search or category browse
2. Listing view
3. Install
4. Activated account
Acquisition
Get customers from app marketplace listings like Shopify and Slack

Build an integration, list it in a partner's app marketplace, and optimise the listing so the platform's users find and install you.

Impact Medium Effort High
Categories: Partnerships, SEO, Conversion
1. 1 User installs a single-purpose extension
2. 2 Extension saves time on a real task
3. 3 Ratings lift its Web Store ranking
Acquisition
Use a Chrome extension as a customer acquisition channel

Ship a small, single-purpose browser extension that solves a real problem where people work, then lead active users toward your main product.

Impact Medium Effort High
Categories: SEO, Conversion, Onboarding

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SEO tactics

Build honest comparison pages

Publish an annual original research report for links and press

Fix how your links look when people share them

Get a steady flow of Google reviews for a local business

Optimise your Google Business Profile to show up in local search

App store optimisation for the App Store and Google Play

Build a free tool your buyers already search for

Build a public template gallery that ranks and leads into your product

Optimise your Amazon product listing to rank and convert

Programmatic SEO pages that rank for long-tail searches

Get your brand recommended in ChatGPT and AI search answers

Make tutorial videos that rank in YouTube search

Turn your help docs into a search channel

Get customers from app marketplace listings like Shopify and Slack

Use a Chrome extension as a customer acquisition channel

New tactics and tools, once a week