Awareness growth tactics

Get in front of the people who could become customers. Practical awareness tactics with steps, examples and pitfalls.

1. 1 Collect 10 ideas from customer questions
2. 2 Pick 3 repeatable formats
3. 3 Batch film 6 to 8 clips in one session
Awareness
Build a short-form video system for Reels, TikTok and Shorts

Turn short vertical video into a weekly habit with repeatable formats, batch filming and a simple review loop, so your brand posts consistently.

Impact High Effort Medium
Categories: Social Media, Content
1. 1 Collect rival names from sales calls
2. 2 Check searches for "vs" and "alternative"
3. 3 Write a fair page with a facts table
Awareness
Build honest comparison pages

Publish fair "us vs competitor" pages that capture buyers searching for alternatives and help them decide faster.

Impact High Effort Medium + free tool
Categories: SEO, Content, Conversion
1. 1 Brief creators on one problem and angle
2. 2 Creators film 3 hooks per video
3. 3 Test hooks in small paid ad sets
Awareness
Commission UGC-style creator videos for your paid social ads

Pay creators to film native-looking videos about your product, then test many hooks in paid social to find ads that feel like real posts.

Impact High Effort Medium
Categories: Paid Ads, Social Media
1. 1 Ask sales which objections stall deals
2. 2 Pick a customer with a clear before/after
3. 3 Run a 30-minute interview
Awareness
Turn happy customers into case studies

Interview satisfied customers and turn their story into short case studies your sales team can send at the right moment.

Impact High Effort Medium
Categories: Content, Sales
1. 1 Founder posts a lesson or opinion
2. 2 Buyers comment and send DMs
3. 3 Conversations reveal new questions
Awareness
Use founder-led content on LinkedIn and X as your main B2B channel

Have the founder post useful, opinionated content several times a week so buyers know the company before sales ever reaches out.

Impact High Effort Medium
Categories: Social Media, Content
1. 1 Member joins with a real question
2. 2 Gets a fast, useful answer
3. 3 Shares their own tips and wins
Awareness
Build a customer community with a clear purpose

Start a community around a specific job your customers share, seed it with real conversation, and give members reasons to help each other.

Impact High Effort High
Categories: Content, Customer Support, Social Media
1. 1 Pull each user's yearly stats
2. 2 Show them as a story with share cards
3. 3 User posts their card on social
Awareness
Create a personalised year-in-review recap users want to share

Turn each user's yearly activity into a short, story-style recap with shareable cards, so customers show off your product for you.

Impact High Effort High
Categories: Social Media, Analytics, Email
1. 1 Release a tool that solves one job
2. 2 Developers find and use it
3. 3 They file issues and contribute
Awareness
Open-source a useful library or tool to reach developers

Release a genuinely useful open-source project related to your product so developers discover, trust and adopt your company through it.

Impact High Effort High
Categories: Content, Partnerships
1. Month 1 Pick 5 to 8 questions your market argues about
2. Months 2–3 Run the survey or pull anonymised product data
3. Month 4 Analyse, write the report and design 10 charts
Awareness
Publish an annual original research report for links and press

Survey your market or analyse your product data once a year, publish the findings, and let journalists and bloggers cite you as the source.

Impact High Effort High
Categories: Content, SEO
1. 1 Spot a success moment in the product or CRM
2. 2 Send a short ask with 3 guiding questions
3. 3 Collect text or video in a simple form
Awareness
Build a system that collects customer testimonials continuously

Ask for testimonials at the moments customers feel success, make it a two-minute task, and route the best quotes to your site, ads and sales team.

Impact Medium Effort Low
Categories: Customer Research, Content, Conversion
Corporate default

Press-release language and stock phrases
Same scheduled post on every platform
Defined human voice

Three voice traits with do and don't examples
Posts written for each platform's culture
Awareness
Develop a distinct, human brand voice on social media

Define how your brand sounds, write it down with examples, and give your social team room to reply like a person so your posts stand out.

Impact Medium Effort Low
Categories: Social Media, Content
Page with no share tags

Platform guesses a title from page text
Random, badly cropped image or none at all
Page with Open Graph tags

Share title written to be read in a feed
1200×630 image with one short headline
Awareness
Fix how your links look when people share them

Set Open Graph tags and a proper share image so every link to your site shows up as a clear, clickable card.

Impact Medium Effort Low + free tool
Categories: SEO, Social Media
1. 1 Invite staff who already like posting
2. 2 Send a short weekly list of prompts
3. 3 Each person writes in their own voice
Awareness
Get your team sharing from their own profiles

Help employees post about the company in their own voice so your content reaches their networks without feeling like spam.

Impact Medium Effort Low
Categories: Social Media, Content
1. 1 Spot the story within hours
2. 2 Check you have a real angle
3. 3 Write a 3-point expert take
Awareness
Newsjacking: add an expert angle to breaking industry news

When news hits your industry, publish a fast, credible take and offer it to journalists while they are still writing the story.

Impact Medium Effort Low
Categories: Content, Social Media
Spammy answers

Drop a product link in every thread
Hide that you work for the company
Helpful answers

Solve the asker's problem in the reply itself
Disclose your affiliation when you mention it
Awareness
Answer questions on Reddit, Quora and Stack Exchange without spamming

Find threads where your buyers ask for help, give genuinely useful answers within each community's rules, and mention your product only when it fits.

Impact Medium Effort Medium
Categories: Content, Social Media, Customer Research
Plain shipping box

Product loose in filler with a paper invoice
Nothing to reveal, nothing to film
Packaging built to be filmed

Layered reveal from outer box to product
Handwritten or personalised note inside the lid
Awareness
Design packaging customers want to film and share

Turn the moment a customer opens your box into shareable content with a reveal, a personal touch and a clear prompt to post.

Impact Medium Effort Medium
Categories: Social Media, Conversion
1. 1 List 30 shows your buyers hear
2. 2 Prepare 3 specific episode angles
3. 3 Send short, tailored pitches
Awareness
Get booked as a guest on niche podcasts your buyers listen to

Pitch yourself to small, focused podcasts with the right audience, bring a sharp story, and turn each episode into reusable content.

Impact Medium Effort Medium
Categories: Content, Partnerships
1. 1 Find an angle that is new, local or useful
2. 2 List 20 reporters who cover that topic
3. 3 Prepare facts, photos and a spokesperson
Awareness
Get covered by local and trade press with a real story

Find a genuinely newsworthy angle, build a short list of the right reporters, and pitch them a ready-to-use story with proof and access.

Impact Medium Effort Medium
Categories: Content, Partnerships
1. Shortlist 100 creators who fit the niche
2. Gift to those who say yes
3. Some post on their own
4. Partner with the standouts
Awareness
Gift your product to micro-creators with no posting obligation

Send product to small creators who fit your niche, ask for nothing, and let genuine reactions do the talking when they choose to post.

Impact Medium Effort Medium
Categories: Social Media, Partnerships
1. 1 Host a focused evening for one role
2. 2 Attendees meet peers and your team
3. 3 They invite colleagues next time
Awareness
Host small in-person meetups for your buyer community

Bring 15 to 40 people in your buyers' role together in one city for talks and conversation, with your team as the host.

Impact Medium Effort Medium
Categories: Partnerships, Sales
1. 5 to 6 weeks before Pick one goal and start building a supporter list
2. 3 weeks before Write the tagline and maker comment, record the demo
3. 1 week before Build the launch landing page with tagged links
Awareness
Prepare and run a Product Hunt launch

Plan a Product Hunt launch weeks ahead so the day brings real users, feedback and a lasting listing.

Impact Medium Effort Medium
Categories: Social Media, Content
1. Invite list and promotion
2. Registrants
3. Live attendees
4. High-intent follow-ups
Awareness
Run a recurring educational webinar series that builds pipeline

Host a monthly webinar on one topic your buyers care about, follow up with attendees by intent, and reuse every recording.

Impact Medium Effort Medium
Categories: Content, Email, Sales
Expo booth

Large spend on floor space, build and shipping
Mostly passers-by and badge scans
Invite-only side event

Dinner or session for a curated guest list
Guests chosen from target accounts in advance
Awareness
Run a side event or dinner at a big conference instead of a booth

Skip the expensive expo booth and host a small dinner or side event for hand-picked buyers who are already in town.

Impact Medium Effort Medium
Categories: Sales, Partnerships
1. Week 1 Pick the theme, prize and judging criteria, write official rules
2. Week 2 Announce with examples, entry steps and the closing date
3. Weeks 3 to 4 Feature good entries and remind people of the deadline
Awareness
Run a user-generated content contest with clear, fair rules

Ask customers to create photos or videos around a simple theme, with written rules, a fair judging process and a prize that attracts the right people.

Impact Medium Effort Medium
Categories: Social Media, Content
1. 1 List firms that share your customer
2. 2 Pitch one concrete joint project
3. 3 Agree roles and lead sharing in writing
Awareness
Run co-marketing with a non-competing partner

Team up with a company that serves the same customers to share audiences through a joint webinar, guide or newsletter swap.

Impact Medium Effort Medium
Categories: Partnerships, Content
1. 1 Pick one surprising idea tied to the product
2. 2 Check permits, property and safety
3. 3 Set up a photo moment and a QR link
Awareness
Run low-cost guerrilla marketing stunts that are safe and legal

Plan small, surprising real-world stunts that get photographed and shared, with permits, permission and a plan to turn attention into customers.

Impact Medium Effort Medium
Categories: Social Media, Content
Purpose-washing

Picks whatever cause is trending this month
Vague claims like "we give back"
Genuine cause marketing

Cause connected to the product and customers
Specific commitment per order or per year
Awareness
Tie a genuine cause to your product without purpose-washing

Pick a cause that connects to what you sell, commit something specific and measurable, and report on it openly so customers can trust it.

Impact Medium Effort Medium
Categories: Content, Partnerships
1. 1 List brands your customers already buy
2. 2 Agree goal, split and roles in writing
3. 3 Co-design one limited product
Awareness
Launch a limited collab product with an adjacent brand

Partner with a brand whose customers overlap with yours to release a limited-edition product, and introduce each brand to the other's audience.

Impact Medium Effort High
Categories: Partnerships, Social Media
1. Week 1 Write the one-sentence story and pick who appears on camera
2. Week 2 Script a 60 to 120 second video with a clear problem and payoff
3. Week 3 Film in one day, capture extra clips for cut-downs
Awareness
Make a personality-led launch video that tells your brand story

Plan, script and film a short launch video led by a real person, so your product's story spreads on launch day and keeps working after it.

Impact Medium Effort High
Categories: Content, Social Media
1. Applicants from customers and campuses
2. Starter ambassadors
3. Active ambassadors
4. Lead ambassadors
Awareness
Start a brand ambassador program with tiers and clear rewards

Recruit students or loyal customers as ambassadors, give them simple missions and rewards that grow with their impact, and keep it honest.

Impact Medium Effort High
Categories: Social Media, Partnerships
1. Quarter start List awards and lists your buyers actually trust
2. 8 weeks before Collect customer proof, results and quotes
3. 4 weeks before Draft the entry against the judging criteria
Awareness
Earn spots in credible industry awards and "best of" lists

Find the awards and curated lists your buyers trust, submit strong evidence on time, and use any wins as social proof across your funnel.

Impact Low Effort Low
Categories: Content, Partnerships

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Awareness growth tactics

Build a short-form video system for Reels, TikTok and Shorts

Build honest comparison pages

Commission UGC-style creator videos for your paid social ads

Turn happy customers into case studies

Use founder-led content on LinkedIn and X as your main B2B channel

Build a customer community with a clear purpose

Create a personalised year-in-review recap users want to share

Open-source a useful library or tool to reach developers

Publish an annual original research report for links and press

Build a system that collects customer testimonials continuously

Develop a distinct, human brand voice on social media

Fix how your links look when people share them

Get your team sharing from their own profiles

Newsjacking: add an expert angle to breaking industry news

Answer questions on Reddit, Quora and Stack Exchange without spamming

Design packaging customers want to film and share

Get booked as a guest on niche podcasts your buyers listen to

Get covered by local and trade press with a real story

Gift your product to micro-creators with no posting obligation

Host small in-person meetups for your buyer community

Prepare and run a Product Hunt launch

Run a recurring educational webinar series that builds pipeline

Run a side event or dinner at a big conference instead of a booth

Run a user-generated content contest with clear, fair rules

Run co-marketing with a non-competing partner

Run low-cost guerrilla marketing stunts that are safe and legal

Tie a genuine cause to your product without purpose-washing

Launch a limited collab product with an adjacent brand

Make a personality-led launch video that tells your brand story

Start a brand ambassador program with tiers and clear rewards

Earn spots in credible industry awards and "best of" lists

New tactics and tools, once a week