Growth tactics

Growth tactics you can run this week

Each tactic tells you how to do it, shows an example, warns you when it backfires — and links to a free tool when there is one.

1. 1 Collect 10 ideas from customer questions
2. 2 Pick 3 repeatable formats
3. 3 Batch film 6 to 8 clips in one session
Awareness
Build a short-form video system for Reels, TikTok and Shorts

Turn short vertical video into a weekly habit with repeatable formats, batch filming and a simple review loop, so your brand posts consistently.

Impact High Effort Medium
Categories: Social Media, Content
1. 1 Collect rival names from sales calls
2. 2 Check searches for "vs" and "alternative"
3. 3 Write a fair page with a facts table
Awareness
Build honest comparison pages

Publish fair "us vs competitor" pages that capture buyers searching for alternatives and help them decide faster.

Impact High Effort Medium + free tool
Categories: SEO, Content, Conversion
1. 1 Brief creators on one problem and angle
2. 2 Creators film 3 hooks per video
3. 3 Test hooks in small paid ad sets
Awareness
Commission UGC-style creator videos for your paid social ads

Pay creators to film native-looking videos about your product, then test many hooks in paid social to find ads that feel like real posts.

Impact High Effort Medium
Categories: Paid Ads, Social Media
1. 1 Ask sales which objections stall deals
2. 2 Pick a customer with a clear before/after
3. 3 Run a 30-minute interview
Awareness
Turn happy customers into case studies

Interview satisfied customers and turn their story into short case studies your sales team can send at the right moment.

Impact High Effort Medium
Categories: Content, Sales
1. 1 Founder posts a lesson or opinion
2. 2 Buyers comment and send DMs
3. 3 Conversations reveal new questions
Awareness
Use founder-led content on LinkedIn and X as your main B2B channel

Have the founder post useful, opinionated content several times a week so buyers know the company before sales ever reaches out.

Impact High Effort Medium
Categories: Social Media, Content
1. 1 Member joins with a real question
2. 2 Gets a fast, useful answer
3. 3 Shares their own tips and wins
Awareness
Build a customer community with a clear purpose

Start a community around a specific job your customers share, seed it with real conversation, and give members reasons to help each other.

Impact High Effort High
Categories: Content, Customer Support, Social Media
1. 1 Pull each user's yearly stats
2. 2 Show them as a story with share cards
3. 3 User posts their card on social
Awareness
Create a personalised year-in-review recap users want to share

Turn each user's yearly activity into a short, story-style recap with shareable cards, so customers show off your product for you.

Impact High Effort High
Categories: Social Media, Analytics, Email
1. 1 Release a tool that solves one job
2. 2 Developers find and use it
3. 3 They file issues and contribute
Awareness
Open-source a useful library or tool to reach developers

Release a genuinely useful open-source project related to your product so developers discover, trust and adopt your company through it.

Impact High Effort High
Categories: Content, Partnerships
1. Month 1 Pick 5 to 8 questions your market argues about
2. Months 2–3 Run the survey or pull anonymised product data
3. Month 4 Analyse, write the report and design 10 charts
Awareness
Publish an annual original research report for links and press

Survey your market or analyse your product data once a year, publish the findings, and let journalists and bloggers cite you as the source.

Impact High Effort High
Categories: Content, SEO
1. 1 Spot a success moment in the product or CRM
2. 2 Send a short ask with 3 guiding questions
3. 3 Collect text or video in a simple form
Awareness
Build a system that collects customer testimonials continuously

Ask for testimonials at the moments customers feel success, make it a two-minute task, and route the best quotes to your site, ads and sales team.

Impact Medium Effort Low
Categories: Customer Research, Content, Conversion
Corporate default

Press-release language and stock phrases
Same scheduled post on every platform
Defined human voice

Three voice traits with do and don't examples
Posts written for each platform's culture
Awareness
Develop a distinct, human brand voice on social media

Define how your brand sounds, write it down with examples, and give your social team room to reply like a person so your posts stand out.

Impact Medium Effort Low
Categories: Social Media, Content
Page with no share tags

Platform guesses a title from page text
Random, badly cropped image or none at all
Page with Open Graph tags

Share title written to be read in a feed
1200×630 image with one short headline
Awareness
Fix how your links look when people share them

Set Open Graph tags and a proper share image so every link to your site shows up as a clear, clickable card.

Impact Medium Effort Low + free tool
Categories: SEO, Social Media
1. 1 Invite staff who already like posting
2. 2 Send a short weekly list of prompts
3. 3 Each person writes in their own voice
Awareness
Get your team sharing from their own profiles

Help employees post about the company in their own voice so your content reaches their networks without feeling like spam.

Impact Medium Effort Low
Categories: Social Media, Content
1. 1 Spot the story within hours
2. 2 Check you have a real angle
3. 3 Write a 3-point expert take
Awareness
Newsjacking: add an expert angle to breaking industry news

When news hits your industry, publish a fast, credible take and offer it to journalists while they are still writing the story.

Impact Medium Effort Low
Categories: Content, Social Media
Spammy answers

Drop a product link in every thread
Hide that you work for the company
Helpful answers

Solve the asker's problem in the reply itself
Disclose your affiliation when you mention it
Awareness
Answer questions on Reddit, Quora and Stack Exchange without spamming

Find threads where your buyers ask for help, give genuinely useful answers within each community's rules, and mention your product only when it fits.

Impact Medium Effort Medium
Categories: Content, Social Media, Customer Research
Plain shipping box

Product loose in filler with a paper invoice
Nothing to reveal, nothing to film
Packaging built to be filmed

Layered reveal from outer box to product
Handwritten or personalised note inside the lid
Awareness
Design packaging customers want to film and share

Turn the moment a customer opens your box into shareable content with a reveal, a personal touch and a clear prompt to post.

Impact Medium Effort Medium
Categories: Social Media, Conversion
1. 1 List 30 shows your buyers hear
2. 2 Prepare 3 specific episode angles
3. 3 Send short, tailored pitches
Awareness
Get booked as a guest on niche podcasts your buyers listen to

Pitch yourself to small, focused podcasts with the right audience, bring a sharp story, and turn each episode into reusable content.

Impact Medium Effort Medium
Categories: Content, Partnerships
1. 1 Find an angle that is new, local or useful
2. 2 List 20 reporters who cover that topic
3. 3 Prepare facts, photos and a spokesperson
Awareness
Get covered by local and trade press with a real story

Find a genuinely newsworthy angle, build a short list of the right reporters, and pitch them a ready-to-use story with proof and access.

Impact Medium Effort Medium
Categories: Content, Partnerships
1. Shortlist 100 creators who fit the niche
2. Gift to those who say yes
3. Some post on their own
4. Partner with the standouts
Awareness
Gift your product to micro-creators with no posting obligation

Send product to small creators who fit your niche, ask for nothing, and let genuine reactions do the talking when they choose to post.

Impact Medium Effort Medium
Categories: Social Media, Partnerships
1. 1 Host a focused evening for one role
2. 2 Attendees meet peers and your team
3. 3 They invite colleagues next time
Awareness
Host small in-person meetups for your buyer community

Bring 15 to 40 people in your buyers' role together in one city for talks and conversation, with your team as the host.

Impact Medium Effort Medium
Categories: Partnerships, Sales
1. 5 to 6 weeks before Pick one goal and start building a supporter list
2. 3 weeks before Write the tagline and maker comment, record the demo
3. 1 week before Build the launch landing page with tagged links
Awareness
Prepare and run a Product Hunt launch

Plan a Product Hunt launch weeks ahead so the day brings real users, feedback and a lasting listing.

Impact Medium Effort Medium
Categories: Social Media, Content
1. Invite list and promotion
2. Registrants
3. Live attendees
4. High-intent follow-ups
Awareness
Run a recurring educational webinar series that builds pipeline

Host a monthly webinar on one topic your buyers care about, follow up with attendees by intent, and reuse every recording.

Impact Medium Effort Medium
Categories: Content, Email, Sales
Expo booth

Large spend on floor space, build and shipping
Mostly passers-by and badge scans
Invite-only side event

Dinner or session for a curated guest list
Guests chosen from target accounts in advance
Awareness
Run a side event or dinner at a big conference instead of a booth

Skip the expensive expo booth and host a small dinner or side event for hand-picked buyers who are already in town.

Impact Medium Effort Medium
Categories: Sales, Partnerships
1. Week 1 Pick the theme, prize and judging criteria, write official rules
2. Week 2 Announce with examples, entry steps and the closing date
3. Weeks 3 to 4 Feature good entries and remind people of the deadline
Awareness
Run a user-generated content contest with clear, fair rules

Ask customers to create photos or videos around a simple theme, with written rules, a fair judging process and a prize that attracts the right people.

Impact Medium Effort Medium
Categories: Social Media, Content
1. 1 List firms that share your customer
2. 2 Pitch one concrete joint project
3. 3 Agree roles and lead sharing in writing
Awareness
Run co-marketing with a non-competing partner

Team up with a company that serves the same customers to share audiences through a joint webinar, guide or newsletter swap.

Impact Medium Effort Medium
Categories: Partnerships, Content
1. 1 Pick one surprising idea tied to the product
2. 2 Check permits, property and safety
3. 3 Set up a photo moment and a QR link
Awareness
Run low-cost guerrilla marketing stunts that are safe and legal

Plan small, surprising real-world stunts that get photographed and shared, with permits, permission and a plan to turn attention into customers.

Impact Medium Effort Medium
Categories: Social Media, Content
Purpose-washing

Picks whatever cause is trending this month
Vague claims like "we give back"
Genuine cause marketing

Cause connected to the product and customers
Specific commitment per order or per year
Awareness
Tie a genuine cause to your product without purpose-washing

Pick a cause that connects to what you sell, commit something specific and measurable, and report on it openly so customers can trust it.

Impact Medium Effort Medium
Categories: Content, Partnerships
1. 1 List brands your customers already buy
2. 2 Agree goal, split and roles in writing
3. 3 Co-design one limited product
Awareness
Launch a limited collab product with an adjacent brand

Partner with a brand whose customers overlap with yours to release a limited-edition product, and introduce each brand to the other's audience.

Impact Medium Effort High
Categories: Partnerships, Social Media
1. Week 1 Write the one-sentence story and pick who appears on camera
2. Week 2 Script a 60 to 120 second video with a clear problem and payoff
3. Week 3 Film in one day, capture extra clips for cut-downs
Awareness
Make a personality-led launch video that tells your brand story

Plan, script and film a short launch video led by a real person, so your product's story spreads on launch day and keeps working after it.

Impact Medium Effort High
Categories: Content, Social Media
1. Applicants from customers and campuses
2. Starter ambassadors
3. Active ambassadors
4. Lead ambassadors
Awareness
Start a brand ambassador program with tiers and clear rewards

Recruit students or loyal customers as ambassadors, give them simple missions and rewards that grow with their impact, and keep it honest.

Impact Medium Effort High
Categories: Social Media, Partnerships
1. Quarter start List awards and lists your buyers actually trust
2. 8 weeks before Collect customer proof, results and quotes
3. 4 weeks before Draft the entry against the judging criteria
Awareness
Earn spots in credible industry awards and "best of" lists

Find the awards and curated lists your buyers trust, submit strong evidence on time, and use any wins as social proof across your funnel.

Impact Low Effort Low
Categories: Content, Partnerships
1. First-time visitors
2. Email sign-ups
3. SMS opt-ins
4. Code used on first order
Acquisition
Capture emails and SMS sign-ups with a first-order welcome offer

Offer new visitors a first-order discount or perk in a well-timed pop-up, collect email then SMS with consent, and deliver the code by message.

Impact High Effort Low + free tool
Categories: Conversion, Email
1. 1 Customer finishes a visit or job
2. 2 Same-day text with a direct review link
3. 3 Owner replies to every review
Acquisition
Get a steady flow of Google reviews for a local business

Ask every customer for a Google review at the right moment with a direct link, within Google's rules, so your rating stays fresh and credible.

Impact High Effort Low
Categories: Customer Support, SEO, Email
Form, then wait

Visitor submits form and sees a thank-you page
Rep emails hours or days later with time options
Form, then calendar

Form answers checked against simple fit rules
Qualified visitors see the right rep's calendar at once
Acquisition
Let qualified visitors book a demo instantly from your form

Show a calendar right after the demo form so qualified leads pick a time with the right rep in one step, instead of waiting for an email back.

Impact High Effort Low + free tool
Categories: Conversion, Sales
1. Day 1 Verify the profile, set the real business name and primary category
2. Week 1 Add services, hours, service area, attributes and booking link
3. Week 2 Upload real photos of the place, team and finished work
Acquisition
Optimise your Google Business Profile to show up in local search

Fill in categories, services, photos, hours and posts on your Google Business Profile so you appear in the map results when nearby customers search.

Impact High Effort Low
Categories: SEO, Content
1. Search impression
2. Product page view
3. Install
4. First open
Acquisition
App store optimisation for the App Store and Google Play

Tune your app's name, keywords, screenshots and ratings so more people find it in store search and tap install.

Impact High Effort Medium + free tool
Categories: SEO, Conversion, A/B Testing
1. People searching for the job
2. Tool users
3. Clicks on the next step
4. Trials and signups
Acquisition
Build a free tool your buyers already search for

Ship a small, single-purpose free tool that answers a search your target customers make, and use it to bring qualified visitors to your product.

Impact High Effort Medium
Categories: SEO, Content, Conversion
1. Shopper unsure what to buy
2. Starts the quiz
3. Answers 4 to 7 questions
4. Sees one main match with reasons
Acquisition
Build a product-finder quiz that segments and converts shoppers

Ask shoppers a few quick questions, recommend the right product with a clear reason, and use their answers to personalise follow-up emails.

Impact High Effort Medium + free tool
Categories: Conversion, Email, Customer Research
1. 1 Find jobs people search for
2. 2 Build a template for each job
3. 3 Give each its own landing page
Acquisition
Build a public template gallery that ranks and leads into your product

Publish ready-made templates for common jobs, give each its own searchable page, and let visitors open them straight in your product.

Impact High Effort Medium
Categories: SEO, Content, Conversion
1. 1 Visitor joins and sees their place in line
2. 2 Gets a personal link to skip ahead
3. 3 Shares it with friends who would care
Acquisition
Build a viral pre-launch waitlist where referrals move you up

Give every waitlist sign-up a personal link and a visible place in line, and move them up each time a friend joins through their link.

Impact High Effort Medium + free tool
Categories: Email, Social Media, Conversion
1. 1 Measure the baseline conversion rate
2. 2 Pick the smallest lift worth finding
3. 3 Calculate sample size per variant
Acquisition
Decide your A/B test sample size before you start

Work out how much traffic a test needs up front, then judge it once, so you stop shipping winners that were never real.

Impact High Effort Medium + free tool
Categories: A/B Testing, Analytics
1. 1 Find a platform where your buyers gather
2. 2 Read its rules, API terms and fees
3. 3 Offer real value inside the platform
Acquisition
Grow by piggybacking on a bigger platform's audience

Build where a larger platform's users already gather, give them something useful there, and bring the best of them back to a channel you own.

Impact High Effort Medium
Categories: Partnerships, Content, Social Media
Every ad goes to the homepage

Ad promises one thing, page headline says another
Visitor hunts for the offer they clicked on
One page per ad group

Headline repeats the ad's words and promise
The offer from the ad is above the fold
Acquisition
Match each landing page to the ad and audience that sends traffic

Build a separate landing page for each ad group or audience so the headline, offer and proof repeat exactly what made people click.

Impact High Effort Medium + free tool
Categories: Conversion, Paid Ads, A/B Testing
1. Accelerator and VC partners
2. Startups claim credits
3. Active startups
4. Credits expire or run out
Acquisition
Offer startup credits through accelerators and investor networks

Give early-stage startups free credits on your product via accelerators and VCs so they adopt you early and grow into paying customers.

Impact High Effort Medium
Categories: Partnerships, Pricing
Typical listing

Title stuffed with every keyword variant
Main image plus a few near-identical angles
Optimised listing

Title leads with brand, product type and the key differentiator
Images show scale, use, contents and a comparison
Acquisition
Optimise your Amazon product listing to rank and convert

Improve titles, images, bullets, A+ content and compliant review requests so your product shows up in Amazon search and wins the click.

Impact High Effort Medium
Categories: SEO, Conversion, Content
1. Setup Register a sending domain and add SPF, DKIM and DMARC
2. First weeks Named inboxes send a few personal emails a day
3. Following weeks Raise volume gradually with people likely to reply
Acquisition
Protect deliverability before you send cold email

Set up a separate sending domain, authenticate it, warm it up and keep volume low so your outbound emails reach the inbox and your main domain stays safe.

Impact High Effort Medium
Categories: Email, Sales
1. 1 Define 3 triggers tied to your product
2. 2 Set alerts for funding, hires and job moves
3. 3 Check the account fits your profile
Acquisition
Reach out to prospects when a buying trigger happens

Watch for signals like new funding, key hires or a fresh job title, then send outreach that ties the event to a problem you solve.

Impact High Effort Medium
Categories: Sales, Email
1. 1 Lead submits form or calls
2. 2 Lead routed instantly to an owner
3. 3 Owner alerted by phone push or team chat
Acquisition
Respond to inbound leads within minutes of the request

Route every inbound lead to a person instantly and contact them within minutes, while they still remember why they asked.

Impact High Effort Medium
Categories: Sales, Conversion
1. Visitor sees trial offer
2. Buys or claims a sample
3. Uses the product
4. Buys full size
Acquisition
Use product samples and trial sizes to win first-time buyers

Offer low-cost samples or trial sizes that let new customers try your product with little risk, then guide them to a full-size order.

Impact High Effort Medium
Categories: Conversion, Paid Ads, Email
1. 1 Write hypotheses from customer insight
2. 2 Produce 3 to 5 concepts with hook variants
3. 3 Test with a fixed budget per concept
Acquisition
Build a creative testing system for Meta and TikTok ads

Test ad concepts in a structured weekly cycle, judge them on cost per purchase or install, and move winners into scaling campaigns.

Impact High Effort High + free tool
Categories: Paid Ads, A/B Testing
1. 1 Partner recommends your product
2. 2 Partner implements it for the client
3. 3 Client succeeds and renews
Acquisition
Build an agency and reseller partner programme that sells for you

Recruit agencies and resellers who already serve your buyers, train them to sell and implement your product, and pay them for the customers they bring.

Impact High Effort High
Categories: Partnerships, Sales
Free plan that cannibalises

Limits chosen by gut feel or copied from a competitor
Covers everything a small team ever needs
Free plan that converts

Limits set on usage that grows with success
Full core experience so users reach real value
Acquisition
Design a freemium plan that converts to paid

Set free plan limits around the moment users get serious, so the free tier brings in signups without giving away what people would pay for.

Impact High Effort High
Categories: Pricing, Conversion
1. Week 1-2 List 50 people with the exact problem and contact each one personally
2. Week 2-4 Set up every new user yourself on a call or in person
3. Month 2 Do the hard part by hand behind the scenes for your first accounts
Acquisition
Do things that don't scale to win your first 100 users

Recruit early users and supply by hand, set them up yourself and treat each one like your only customer until the product pulls its own weight.

Impact High Effort High
Categories: Sales, Customer Research
1. 1 Find a search pattern with many variants
2. 2 Collect data unique to each variant
3. 3 Design one template around the data
Acquisition
Programmatic SEO pages that rank for long-tail searches

Generate hundreds of search pages from one template and a real dataset, so each page answers a specific long-tail query better than anything else.

Impact High Effort High + free tool
Categories: SEO, Content
1. Ideal customer profile
2. Named account list
3. Engaged accounts
4. Meetings with the buying group
Acquisition
Run account-based marketing on a short list of target companies

Pick a named list of high-value accounts and coordinate ads, content, email and sales touches so each buying group hears one consistent story.

Impact High Effort High
Categories: Sales, Paid Ads, Content
1. 1 Founder runs discovery calls
2. 2 Logs objections and buying reasons
3. 3 Updates pitch, list and product
Acquisition
Run founder-led sales to learn your market before hiring reps

Founders take the first sales calls themselves to learn who buys, why they buy and what to say, then write it down before hiring a sales team.

Impact High Effort High
Categories: Sales, Customer Research
1. 1 Export customers with value data
2. 2 Keep the top tier by value or retention
3. 3 Upload with consent and hashing
Acquisition
Build lookalike audiences from your best customers

Feed ad platforms a clean list of your highest-value customers so they can find new people who look like them, instead of seeding from everyone.

Impact Medium Effort Low
Categories: Paid Ads, Analytics
1. 1 Claim and complete each profile
2. 2 Spot moments of customer success
3. 3 Ask every customer the same way
Acquisition
Build your presence on G2, Capterra and Trustpilot with real reviews

Claim your review-site profiles, ask happy customers for honest reviews at the right moment, and reply to every review in public.

Impact Medium Effort Low
Categories: Customer Support, Conversion
1. 1 Shortlist newsletters your buyers read
2. 2 Book one test issue each
3. 3 Tag every link and use a unique offer
Acquisition
Buy niche newsletter sponsorships and measure what they return

Place ads in small, focused newsletters your buyers read, test them in small batches, and track each placement with its own link and offer.

Impact Medium Effort Low + free tool
Categories: Paid Ads, Email, Analytics
Generic exit popup

"Wait! Don't go!" on every page
Newsletter signup or a blanket discount
Reason-matched exit offer

Shown only on pricing or a key page
Offer answers why visitors leave
Acquisition
Catch leaving visitors with a useful exit offer

Show a single, genuinely helpful offer when visitors are about to leave a key page, and run it as a proper test to prove it adds conversions.

Impact Medium Effort Low + free tool
Categories: Conversion, A/B Testing
1. 1 Check who bids on your brand name
2. 2 Run a separate brand campaign
3. 3 Pause-test it to measure what it adds
Acquisition
Protect your brand search terms and bid on competitors carefully

Run search ads on your own brand name to hold the top spot, and target competitor terms with honest ads that respect ad policies and trademark rules.

Impact Medium Effort Low + free tool
Categories: Paid Ads, Conversion
No convention

"Facebook", "facebook", "fb" and "meta" logged as four sources
Campaign names made up link by link
Written convention

Short fixed list of mediums and sources
One campaign format, such as 2026-10_launch
Acquisition
Set a UTM naming convention before your next campaign

Agree on how you tag links so your analytics groups traffic correctly instead of splitting it across typos.

Impact Medium Effort Low + free tool
Categories: Analytics, Paid Ads
1. Visitor with a specific problem
2. Sees a matching offer
3. Trades email for the resource
4. Uses it and reads follow-ups
Acquisition
Create lead magnets that people actually want to download

Offer a template, checklist or calculator that solves one specific problem in exchange for an email, then follow up with help that leads to your product.

Impact Medium Effort Medium + free tool
Categories: Content, Email, Conversion
1. 1 List 30 prompts buyers ask AI assistants
2. 2 Record who gets mentioned today
3. 3 Publish clear answer pages on your site
Acquisition
Get your brand recommended in ChatGPT and AI search answers

Make your product easy for AI assistants to understand, cite and recommend by publishing clear answers and earning mentions on sources they read.

Impact Medium Effort Medium
Categories: SEO, Content, Partnerships
1. 1 Visitor joins the waitlist
2. 2 Short survey ranks the queue
3. 3 Batch of users gets access
Acquisition
Launch with invite-only access without faking scarcity

Use a waitlist and limited invites to control load, learn from early users and build demand, with honest reasons for every limit.

Impact Medium Effort Medium
Categories: Conversion, Customer Research
Scripted call

Same opening line for every prospect
Long pitch before any question
Researched call

Opens with a specific reason tied to their business
Asks permission and one sharp question
Acquisition
Make short researched cold calls instead of reading a script

Spend a few minutes researching each prospect, open with a specific reason for calling and ask one good question instead of reciting a pitch.

Impact Medium Effort Medium
Categories: Sales
1. 1 Pick a how-to search with clear intent
2. 2 Check the top videos for gaps
3. 3 Show the result in the first 15 seconds
Acquisition
Make tutorial videos that rank in YouTube search

Publish practical how-to videos built around what people search on YouTube, so new viewers find you for years after you hit publish.

Impact Medium Effort Medium + free tool
Categories: Content, SEO, Social Media
1. 1 Verify students and educators
2. 2 Teachers build the tool into classes
3. 3 Graduates take it to their jobs
Acquisition
Offer free or discounted access to students and educators

Give verified students and teachers free or cheap access so future professionals learn on your product and bring it to work later.

Impact Medium Effort Medium
Categories: Pricing, Partnerships
1. All site visitors
2. Audiences by page intent
3. Customers and trial users removed
4. Matched ads under frequency caps
Acquisition
Retarget visitors with ads that match what they viewed

Show ads to past site visitors based on the pages they read, with frequency caps and exclusions so you spend on people who are still deciding.

Impact Medium Effort Medium + free tool
Categories: Paid Ads, Analytics
1. 1 Pick 20 to 50 high-value accounts
2. 2 Confirm the person and office address
3. 3 Mail a useful item with a personal note
Acquisition
Send direct mail to high-value B2B accounts to open doors

Mail a thoughtful, relevant package to a short list of key decision makers and follow up by phone and email so it starts a real conversation.

Impact Medium Effort Medium
Categories: Sales
1. 1 Make the help centre public and crawlable
2. 2 Mine support tickets for real phrases
3. 3 Title each article as the problem
Acquisition
Turn your help docs into a search channel

Write and structure help articles so they rank for the problems prospects search, and use them to bring in new users as well as support existing ones.

Impact Medium Effort Medium
Categories: SEO, Content, Customer Support
1. Week 1 Build a list of 30 to 50 named prospects and fix your own profile
2. Week 1 to 2 Follow them and leave useful comments on their posts
3. Week 2 to 3 Publish two posts a week on the problem they face
Acquisition
Warm up B2B prospects on LinkedIn before you reach out

Follow, engage and add value on LinkedIn for a few weeks so your first direct message reaches someone who already knows your name.

Impact Medium Effort Medium
Categories: Sales, Social Media
1. Marketplace search or category browse
2. Listing view
3. Install
4. Activated account
Acquisition
Get customers from app marketplace listings like Shopify and Slack

Build an integration, list it in a partner's app marketplace, and optimise the listing so the platform's users find and install you.

Impact Medium Effort High
Categories: Partnerships, SEO, Conversion
1. 6 weeks before Get the attendee or exhibitor list and pick target accounts
2. 4 weeks before Email and call targets to book meetings at the booth
3. Show days Qualify every visitor with three questions and tag them
Acquisition
Turn a trade show booth into qualified pipeline

Book meetings before the show, qualify visitors at the booth and follow up within days so your trade show spend turns into real sales conversations.

Impact Medium Effort High
Categories: Sales, Partnerships
1. 1 User installs a single-purpose extension
2. 2 Extension saves time on a real task
3. 3 Ratings lift its Web Store ranking
Acquisition
Use a Chrome extension as a customer acquisition channel

Ship a small, single-purpose browser extension that solves a real problem where people work, then lead active users toward your main product.

Impact Medium Effort High
Categories: SEO, Conversion, Onboarding
1. 1 Sign up and land on the checklist
2. 2 Add the basic details
3. 3 Complete the core setup step
Activation
Add an onboarding checklist that ends at activation

Give new users a short in-app checklist where every step leads to the one action that predicts they will stay.

Impact High Effort Medium
Categories: Onboarding
Thin product page

Star rating with a handful of five-star reviews and no detail
Only studio photos shot by the brand
Page with useful social proof

Rating, review count and filters for size, skin type or use case
Customer photos and short videos near the main gallery
Activation
Add reviews, customer photos and Q&A to product pages

Show ratings, real customer photos and answered questions on product pages so shoppers can trust the product before they buy.

Impact High Effort Medium
Categories: Conversion, Customer Research
1. All new signups
2. Took any early action
3. Completed the activation action
4. Still active in week four
Activation
Define your activation metric before you redesign onboarding

Find the early action that separates users who stay from users who leave, then build onboarding around getting people there.

Impact High Effort Medium
Categories: Onboarding, Analytics
Checkout that leaks buyers

Forces account creation before payment
Asks for 15+ fields, including a second address by default
Checkout that converts

Guest checkout by default, account offered after payment
Only fields needed to ship and charge, with address autocomplete
Activation
How to reduce checkout abandonment with a simpler checkout

Cut fields, allow guest checkout, add express wallets and show every cost early so more shoppers who reach checkout actually pay.

Impact High Effort Medium + free tool
Categories: Conversion, A/B Testing
Customer migrates alone

Exports data from the old tool and guesses the format
Maps fields by trial and error
You run the import

Customer uploads one export through a secure link
Your team maps fields and runs the import
Activation
Offer free data import to remove switching costs

Move new customers' data from their old tool for them so the biggest reason not to switch disappears.

Impact High Effort Medium
Categories: Onboarding, Sales, Customer Support
High-friction signup

Eight fields, including phone, company and job title
Password rules shown only after an error
Low-friction signup

Email or one-tap Google and Apple sign-in
Optional details asked later, in context
Activation
Reduce signup friction with fewer fields and social login

Cut signup to the minimum, offer one-tap login options and let people try the product before creating an account, so more visitors become users.

Impact High Effort Medium + free tool
Categories: Conversion, Onboarding
1. 1 Measure time to value
2. 2 Pick two or three trial variants
3. 3 Size the test with a calculator
Activation
Test your free trial length instead of guessing

Run a controlled test of different trial lengths, including a reverse trial, and pick the one that produces the most paying customers.

Impact High Effort Medium + free tool
Categories: Pricing, A/B Testing
1. 1 User joins for the solo tool
2. 2 Gets value on day one alone
3. 3 Creates content or data inside
Activation
Build a single-player mode before your network exists

Make your product useful to one person on their own, so early users stay long enough for the network to form around them.

Impact High Effort High
Categories: Onboarding, Customer Research
1. Day 0 Kickoff call to agree goals, owners and a go-live date
2. Days 1-7 Your team migrates data and configures the account
3. Days 7-14 Live training for admins and the first group of users
Activation
Offer white-glove onboarding to your highest-value accounts

Give large or strategic new accounts setup calls, data migration and done-for-you configuration, so they reach value fast and expand instead of stalling.

Impact High Effort High
Categories: Onboarding, Customer Support, Sales
1. 1 User taps a feature that needs access
2. 2 App explains the benefit in one sentence
3. 3 Single "Continue" opens the system prompt
Activation
Ask for push and location permissions with context first

Request notification, location and camera access at the moment a feature needs it, with a clear reason, so more users say yes and fewer block you for good.

Impact Medium Effort Low
Categories: Onboarding, Conversion
Blank empty state

"No data yet" with nothing else on screen
Users hunt through menus to find how to start
Designed empty state

One line on what this screen is for
A preview of how it looks when full
Activation
Design empty states that lead to the first action

Replace blank screens with a short explanation, a preview of the result and one clear button, so new users know exactly what to do next.

Impact Medium Effort Low
Categories: Onboarding, Conversion
Vague guarantee

Promises satisfaction with no time limit or process
Conditions hidden in the terms page
Clear, sustainable guarantee

Specific window, such as 30 days, shown next to the price
One-line process with a form or button
Activation
How to offer a money-back guarantee without losing money

Use a clear, honest risk-reversal guarantee to make first purchases feel safe, with terms and costs you can sustain.

Impact Medium Effort Low
Categories: Conversion, Pricing
1. 1 Welcome email with one next step
2. 2 Check whether step one is done
3. 3 If stuck, send help for that step
Activation
Send a welcome sequence based on what users do

Replace a fixed drip of welcome emails with a short sequence that reacts to each user's actions and nudges them toward their first result.

Impact Medium Effort Low
Categories: Email, Onboarding
Generic bot on every page

Same greeting everywhere, triggered on first visit
Bot loops users through help articles
Staffed chat on pricing and checkout

Shows only on pricing, plan and checkout pages
Trained person answers plan and billing questions
Activation
Add staffed live chat to your pricing and checkout pages

Put a real person in chat on pricing and checkout pages to answer last-minute questions that would otherwise stop a purchase.

Impact Medium Effort Medium
Categories: Conversion, Sales, Customer Support
1. Visitor on a high-intent page
2. Opens the demo
3. Completes the key workflow
4. Clicks "Do this with your own data"
Activation
Let prospects try a demo before they sign up

Offer an interactive demo or sandbox filled with sample data so visitors can see the product work before they hand over an email.

Impact Medium Effort Medium
Categories: Conversion, Onboarding
1. 1 New account opens with sample data
2. 2 User explores reports and features
3. 3 Banner invites them to add real data
Activation
Preload sample data so new users see the product working

Fill a new account with realistic, clearly labelled sample data so users can explore real features on day one, then swap in their own data with one click.

Impact Medium Effort Medium
Categories: Onboarding
1. 1 User finishes signup
2. 2 Answers 2-3 tap-to-pick questions
3. 3 Answers pick a template and checklist
Activation
Use a 2-3 question welcome survey to personalise onboarding

Ask new users a few quick questions at signup and use each answer to change what they see first, so every user starts on the path that fits their goal.

Impact Medium Effort Medium
Categories: Onboarding, Customer Research
1. 1 Detect a new or stuck user
2. 2 Wait for a clear stuck signal
3. 3 Open chat naming the exact step
Activation
Use proactive in-app chat to help new or stuck users

Open a chat with users who are new or show signs of being stuck, offering a person who can get them to their first success faster.

Impact Medium Effort Medium
Categories: Customer Support, Onboarding
1. 1 Progress bar starts with one step done
2. 2 Complete a short, useful task
3. 3 See progress grow and a small reward
Activation
Use progress bars and small rewards to gamify onboarding

Add progress bars, milestones and small rewards to onboarding so new users feel momentum and keep going until they reach the product's real value.

Impact Medium Effort Medium
Categories: Onboarding
1. Signup Email only, or one-tap social login
2. First session Ask their goal so the first screen fits it
3. First key action Ask company name when they create their first invoice
Activation
Use progressive profiling to collect user data over time

Ask for one or two details at a time, at moments when they make sense, instead of front-loading a long form that scares people off.

Impact Medium Effort Medium
Categories: Conversion, Onboarding, Email
1. Day -90 Score account health and flag risks in the CRM
2. Day -75 Meet the sponsor to review value and upcoming plans
3. Day -60 Send the renewal proposal with options
Retention
A 90-day renewal playbook for annual SaaS contracts

Start every annual renewal 90 days early with a health check, a value recap and a clear proposal, so no contract is decided at the last minute.

Impact High Effort Medium
Categories: Sales, Customer Support
Rigid subscription

Fixed delivery every 30 days, no matter how fast they use it
Skipping or changing dates needs an email to support
Flexible subscribe and save

Frequency chosen at checkout, based on typical usage
Skip, delay, swap product or change quantity in one click
Retention
Add a subscribe and save option for consumable products

Offer a flexible subscription on products people reorder, with an easy way to skip, swap or cancel, to turn one-off buyers into repeat customers.

Impact High Effort Medium
Categories: Pricing, Conversion
1. 1 Study accounts that churned
2. 2 Pick three to five signals
3. 3 Score each green, yellow or red
Retention
Build a simple customer health score

Combine a few usage and relationship signals into one score per account so you can spot customers at risk of churning while there is still time to help.

Impact High Effort Medium
Categories: Analytics, Customer Support
1. 1 User completes the daily action
2. 2 Streak count goes up
3. 3 Losing it starts to feel costly
Retention
Build a streak feature with forgiveness so users keep coming back

Count consecutive days or weeks of use, and add freezes or repairs so one missed day does not wipe out a user's progress and motivation.

Impact High Effort Medium
Categories: Onboarding
1. 1 Customer clicks cancel
2. 2 Picks one main reason
3. 3 Sees one offer for that reason
Retention
Match cancellation save offers to the reason customers leave

Ask why a customer is leaving, then show one relevant offer for that reason, and always keep the cancel button easy to find.

Impact High Effort Medium
Categories: Pricing, Customer Research, Customer Support
1. Day 0 Card declines. Smart retries are scheduled and the first email goes out.
2. Day 1 An in-app banner appears for account owners and admins.
3. Days 3 to 7 More retries. A second email with a one-click card update link.
Retention
Recover failed card payments before they become churn

Combine smart retries, card updates, dunning emails and a short grace period to win back customers whose payments fail by accident.

Impact High Effort Medium
Categories: Email, Pricing
1. 1 Collect consent with clear wording
2. 2 Send a welcome text with opt-out info
3. 3 Trigger texts on behaviour, cap frequency
Retention
Run a compliant SMS marketing programme customers want to receive

Collect clear consent, send fewer and more useful texts, honour opt-outs fast and register where the law requires it, so SMS drives repeat orders.

Impact High Effort Medium
Categories: Conversion, Customer Support
1. 1 User sets a goal or starts a task
2. 2 Product logs the intent as an event
3. 3 Rule waits for the right moment
Retention
Send push and email notifications tied to what users want to do

Trigger push and email messages from user intent and behaviour, so each one helps a person finish something they already started or asked for.

Impact High Effort Medium
Categories: Email, Onboarding
1. 1 Customer opts in with business name shown
2. 2 Business sends an approved template
3. 3 Customer replies, chat window opens
Retention
Use WhatsApp Business for opt-in marketing and support

Collect clear opt-in, use approved templates for outbound messages, answer questions in the chat and keep a human reachable so WhatsApp drives repeat sales.

Impact High Effort Medium
Categories: Customer Support, Conversion
1. Expected reorder date Customer passes their typical gap between orders
2. +1 week Friendly reminder with their last product and a reorder link
3. +3 weeks Show what's new or a product that fits their history
Retention
Win back D2C customers who have stopped buying

Spot customers who are overdue for their next order based on your real purchase cycle, then reach them with a short, relevant winback sequence.

Impact High Effort Medium
Categories: Email, Analytics
1. 3 weeks before Pull usage, outcomes and support history for the account
2. 2 weeks before Confirm attendees, including the executive sponsor
3. 1 week before Send a short agenda and the goals you will review
Retention
Run quarterly business reviews that keep key accounts renewing

Meet your largest customers every quarter to review results against their goals, agree next steps and spot renewal risks early.

Impact High Effort High
Categories: Customer Support, Sales
1. 1 Customer clicks Cancel
2. 2 One question asks the main reason
3. 3 Offer matched to that reason
Retention
Ask one question when customers cancel

Add a single-question exit survey to your cancel flow to learn why people leave, and save the ones you can.

Impact Medium Effort Low
Categories: Customer Research, Email
Cancel is the only option

Customer leaves for a reason that will pass
Account, settings and history are lost
Pause is offered beside cancel

Customer picks one, two or three months
Data stays available in read-only mode
Retention
Let customers pause instead of cancelling

Offer a short subscription pause in your cancel flow so customers with a temporary reason to leave can stay without paying.

Impact Medium Effort Low
Categories: Pricing, Customer Research
1. 1 Ship a change users will notice
2. 2 Write a note on the problem it solves
3. 3 Post to the public changelog page
Retention
Run a public changelog that brings users back to your product

Publish clear, regular release notes in the product, on the web and by email, so users see progress and return to try what shipped.

Impact Medium Effort Low
Categories: Content, Email
1. 1 Measure median days between reorders per product
2. 2 Adjust for size, quantity and household data
3. 3 Send reminder a few days before run-out
Retention
Send replenishment reminders when customers are about to run out

Time reorder reminders to each product's real usage cycle so customers buy again from you before they run out or switch brands.

Impact Medium Effort Low
Categories: Email, Analytics
1. 1 Pick moments that matter, like a first or tenth order
2. 2 Set a small monthly budget and simple rules
3. 3 Add a personal touch, such as a note or upgrade
Retention
Surprise and delight ideas that build customer loyalty

Use unexpected handwritten notes, small gifts and upgrades at the right moments so customers feel valued and tell others about you.

Impact Medium Effort Low
Categories: Customer Support, Social Media
1. 1 Key action missing for a set window
2. 2 Split into stalled setups and lapsed users
3. 3 Send one specific, personal email
Retention
Win back users who went quiet

Spot users whose activity has dropped and send them a short, specific nudge back to value before they decide to cancel.

Impact Medium Effort Low
Categories: Email, Onboarding
1. All customers
2. Regulars
3. VIP
4. Top tier
Retention
Create VIP tiers to reward and keep your best customers

Give top customers a visible status with perks they value, so they spend more with you and have a reason not to drift away.

Impact Medium Effort Medium
Categories: Pricing, Customer Support
1. 1 Customer buys and earns points
2. 2 Balance and next reward shown clearly
3. 3 Reward reached within a few orders
Retention
How to design a loyalty points program customers actually use

Build a simple points program with rewards people can reach quickly and redeem easily, so it changes buying behaviour instead of just costing margin.

Impact Medium Effort Medium
Categories: Pricing, Email
1. Order placed Confirmation with what to expect and one prep tip before it arrives
2. Out for delivery Unboxing guide and a link to a 60-second setup video
3. Day 2 after delivery The one mistake most new users make and how to avoid it
Retention
Post-purchase onboarding emails that teach buyers to use the product

Send short, timed guides after purchase so buyers use the product correctly, see results sooner and come back to buy again.

Impact Medium Effort Medium
Categories: Onboarding, Email, Customer Support
1. 1 Customer hits an error or stalls
2. 2 Event sends an alert to the team
3. 3 Someone sees it the same day
Retention
Reach out before customers hit problems

Watch for errors, stuck setups and usage drops, and contact customers with help before they have to ask for it.

Impact Medium Effort Medium
Categories: Customer Support
1. 1 Send the NPS question with a why box
2. 2 Route by score to an owner
3. 3 Reply to detractors within 48 hours
Retention
Run an NPS survey and close the loop on every response

Ask customers the NPS question, then follow up with each detractor, passive and promoter so the score turns into saved accounts and fixes.

Impact Medium Effort Medium
Categories: Customer Research, Customer Support
1. 1 Map features to the jobs they help
2. 2 Find users doing the job the slow way
3. 3 Send one email about one feature
Retention
Send "did you know" emails based on features users haven't tried

Email each user about the one unused feature most likely to help them, triggered by what they already do in your product.

Impact Medium Effort Medium
Categories: Email, Onboarding
1. 1 Invite 8 to 15 engaged customers
2. 2 Share roadmap themes for input
3. 3 Ship changes they shaped
Retention
Start a customer advisory board to shape your roadmap

Invite a small group of engaged customers to meet a few times a year, review your plans and help decide what you build next.

Impact Medium Effort High
Categories: Customer Research, Sales
1. Within 1 hour Reminder with product photo, cart link and a reply-to-ask-a-question line
2. Next day Answer common doubts with reviews, delivery dates and the returns policy
3. Day 2 or 3 Final nudge, low-stock note if true, optional small incentive for first-time buyers
Revenue
Abandoned cart recovery flow with email, SMS and WhatsApp

Send a short, well-timed series of cart reminders across email, SMS and WhatsApp to bring back shoppers who left before paying.

Impact High Effort Low
Categories: Email, Conversion
Monthly plan only

Customer decides whether to renew 12 times a year
Every failed card is a chance to lose them
Monthly plus discounted annual

Customer commits once for the whole year
Discount framed as "2 months free"
Revenue
Offer an annual plan with a clear discount

Give customers a reason to pay for a year up front. You get cash today and fewer chances for them to churn.

Impact High Effort Low
Categories: Pricing
1. 1 Find current average order value
2. 2 Set threshold one add-on above it
3. 3 Show progress bar in cart
Revenue
Set a free shipping threshold above your average order value

Pick a free shipping minimum slightly above what customers spend today so more of them add one more item to qualify.

Impact High Effort Low
Categories: Pricing, Conversion
One plan for everyone

Freelancers and larger companies pay the same
Growing customers have nothing to move up to
Three tiers, middle highlighted

Entry plan limited on one clear axis
Middle plan holds what your best customers use
Revenue
Build three pricing tiers that point to the middle

Design good, better and best plans so the middle tier looks like the obvious choice for most buyers.

Impact High Effort Medium + free tool
Categories: Pricing, Conversion
Discount-led bundle

Random products grouped to clear stock
Headline is the percentage off
Use-case bundle

Products picked for one routine or job
Headline is the outcome or occasion
Revenue
Create product bundles that raise order value without discounting

Package products that are used together into named bundles so customers buy more per order and your brand never looks like it is on sale.

Impact High Effort Medium
Categories: Pricing, Conversion
1. Planning Model revenue and churn risk by segment
2. 90 days before Brief sales and support with FAQs and rules for exceptions
3. 60 days before Email customers the new price, date, reason and options
Revenue
How to raise prices for existing customers without losing them

Raise prices on current customers with clear notice, a reason tied to value, and grandfathering or lock-in options that soften the change.

Impact High Effort Medium
Categories: Pricing, Email
1. 1 Score order by pin code, value and buyer history
2. 2 Confirm via WhatsApp with a one-tap reply
3. 3 Offer UPI prepaid discount or small advance
Revenue
How to reduce COD returns and RTO for D2C brands in India

Cut cash-on-delivery RTO with WhatsApp order confirmation, prepaid incentives, pin-code risk scoring and partial advance payments.

Impact High Effort Medium
Categories: Conversion, Analytics, Customer Support
Card-only checkout

One form asking for card number and CVV
Buyers without cards leave at payment
Local checkout

Shows the top local methods first, such as UPI in India
Prices and charges in local currency
Revenue
Offer the payment methods buyers trust in each local market

Add the payment options people actually use in each country, such as UPI in India, so fewer buyers abandon checkout at the last step.

Impact High Effort Medium
Categories: Conversion, Pricing
1. 8-10 weeks before Pick the event, set the offer and order stock
2. 4 weeks before Launch gift guides and content at full price
3. 1-2 weeks before Warm up the email list and early-access sign-ups
Revenue
Plan a seasonal sales calendar around festivals and shopping events

Map the year's key festivals and shopping events, pick the few that matter to your buyers, and plan each one so customers do not learn to wait.

Impact High Effort Medium
Categories: Email, Paid Ads, Content
Discount habit

Sitewide percentage off every few weeks
Sales extended past the stated end date
Margin-safe promotions

Few sale events a year, on a fixed calendar
Gifts, bundles or early access instead of cuts
Revenue
Run sale events that protect your margin and brand

Use promotions sparingly and choose offer types like gifts, bundles and early access that drive sales without making customers wait for discounts.

Impact High Effort Medium
Categories: Pricing, Email
1. 1 Warning at 80% of the limit
2. 2 User hits the limit
3. 3 Prompt names the block and the fix
Revenue
Show upgrade prompts when users hit a limit

Put a clear, helpful upgrade offer in front of users at the exact moment their plan stops them from doing something.

Impact High Effort Medium + free tool
Categories: Pricing, Conversion, Onboarding
1. Landing page visitors
2. Waitlist sign-ups
3. Paid pre-orders or pledges
4. Production go decision
Revenue
Validate demand with pre-orders or crowdfunding before you build

Take real payments or pledges for a product before producing it, so you learn what sells and fund the first batch at the same time.

Impact High Effort Medium
Categories: Customer Research, Pricing, Conversion
Flat per-seat price

Light and heavy users pay the same
Heavy users cost far more to serve
Base fee plus usage

Monthly fee includes a usage allowance
Extra usage billed per unit or in blocks
Revenue
Add a usage-based component to your pricing

Charge part of the price by a usage metric that grows with the value customers get, while keeping bills predictable.

Impact High Effort High
Categories: Pricing
1. 1 List units customers already count
2. 2 Check each grows with customer value
3. 3 Model bills on real account data
Revenue
Choose a value metric for pricing that grows with your customers

Price on the unit that tracks the value customers get, such as active users or contacts, so revenue grows as they succeed.

Impact High Effort High
Categories: Pricing, Customer Research
1. All free and trial sign-ups
2. Activated accounts
3. Accounts with buying signals
4. Fit your target customer
Revenue
Find product-qualified leads and route them to sales

Score free and trial accounts on usage signals, then have sales reach out to the ones already getting value and showing buying intent.

Impact High Effort High
Categories: Sales, Analytics
1. 1 Land a small deal with one team
2. 2 Get that team to a clear result
3. 3 Turn the lead user into a champion
Revenue
Land in one team, then expand across the whole company

Win a small first deal with one team, prove results, then use that team's success to spread to other departments and larger contracts.

Impact High Effort High
Categories: Sales, Pricing
1. 1 Customer completes payment
2. 2 One matched offer appears
3. 3 Accept adds it to same order
Revenue
Add a one-click upsell after checkout to lift order value

Show one relevant offer on the page right after payment that customers can add with a single click, without re-entering card details.

Impact Medium Effort Low
Categories: Conversion, Pricing
1. 1 Orders show common pairs
2. 2 Pairs appear on product page
3. 3 Shopper adds the paired item
Revenue
Add frequently bought together suggestions to product and cart pages

Use real order data to suggest items customers usually buy together, shown on product pages and in the cart where intent is highest.

Impact Medium Effort Low
Categories: Conversion, Analytics
1. 1 Customer buys a gift card
2. 2 Recipient gets branded email
3. 3 Recipient redeems in store
Revenue
Sell gift cards and gifting options for festive seasons

Add digital gift cards, gift messages and gift-ready packaging so customers can buy for others during festivals and holidays.

Impact Medium Effort Low
Categories: Conversion, Email
Open-ended lifetime deal

Unlimited codes sold to anyone
Every future feature included forever
Capped lifetime deal

Fixed number of licences and a set end date
Clear feature scope and usage limits
Revenue
Decide when a lifetime deal helps your SaaS and when it hurts

Use a capped lifetime deal to fund early growth and gather feedback, with limits that stop it from draining support and future revenue.

Impact Medium Effort Medium
Categories: Pricing
1. 1 Find countries with traffic but few sales
2. 2 Group countries into a few price bands
3. 3 Set rounded local-currency prices
Revenue
Offer regional pricing based on purchasing power

Lower prices in countries where your standard price is out of reach, with checks that stop buyers from gaming the discount.

Impact Medium Effort Medium
Categories: Pricing
1. 3 weeks before Tease the product and open a waitlist with SMS and email sign-up
2. 1 week before Share the exact launch time, quantity and price
3. Launch day Notify the waitlist first, then post publicly
Revenue
Run limited product drops and restocks that sell out honestly

Release small, genuinely limited batches on a set date, build a waitlist ahead of time, and keep every scarcity claim true.

Impact Medium Effort Medium
Categories: Email, Social Media, Conversion
Bundle everything into tiers

Niche feature pushes customers to a pricier plan
Most buyers pay for features they never use
Core plans plus targeted add-ons

Plans cover what most customers need
Add-ons sold to the segment that needs them
Revenue
Sell paid add-ons for advanced needs without bloating your plans

Package specialised features as optional paid add-ons, so customers who need them pay more and everyone else keeps a simple plan.

Impact Medium Effort Medium
Categories: Pricing
1. 1 Collect views, carts and purchases per user
2. 2 Start with simple rules such as bought together
3. 3 Place blocks on product page, cart and emails
Revenue
Personalised product recommendations from purchase and browse data

Use what customers bought and viewed to recommend relevant products on site, in email and in-app, and raise order value and repeat sales.

Impact Medium Effort High
Categories: Conversion, Email, Analytics
1. 1 User publishes a page or form
2. 2 Visitors see a "Made with" badge
3. 3 Curious visitor clicks to sign up
Referral
Add "made with" branding to your users' public output

Put a small, tasteful link on the forms, pages, emails and files your users share, so every viewer discovers your product at the moment they see it work.

Impact High Effort Low + free tool
Categories: Conversion, Content
1. 1 Buyer uses product and sees results
2. 2 Timed request asks for a review and photo
3. 3 Photo review appears on the product page
Referral
When and how to ask customers for reviews with photos

Time review requests to when buyers have used the product, and prompt for photos, so each happy customer helps sell to the next one.

Impact High Effort Low
Categories: Email, Customer Research, Conversion
1. 1 User gets a personal result
2. 2 One tap makes a share card
3. 3 Friends see it in their feed
Referral
Make your users' results easy and attractive to share

Turn the outcomes people get from your product into ready-made cards and links they want to post, so every share introduces you to their friends.

Impact High Effort Medium + free tool
Categories: Social Media, Content
Invite prompt on day one

Shown before the user has done anything
Generic copy like "Invite your team"
Invite prompt tied to work

Shown when a draft, task or report needs another person
Copy names the item and the reason to invite
Referral
Prompt users to invite teammates at the right moment

Ask for teammate invites when a user has something worth sharing, such as a finished draft or a task that needs someone else, instead of on the first screen.

Impact High Effort Medium
Categories: Onboarding, Conversion
1. 1 Customer has a success moment
2. 2 Shares a give-get link
3. 3 Friend joins with a free month
Referral
Reward both sides of a referral

Run a give-get referral program where the referrer and the new customer each receive something valuable.

Impact High Effort Medium + free tool
Categories: Email, Conversion
1. 1 Pick partners with the same buyer
2. 2 Map overlapping accounts securely
3. 3 Agree rules for intros and credit
Referral
Co-sell with partners whose customers overlap with yours

Find companies that sell to the same buyers, map shared accounts, and work deals together so each side brings warm introductions.

Impact High Effort High
Categories: Partnerships, Sales
1. 1 Customer hits a happy moment
2. 2 Gets a specific one-click ask
3. 3 Friend joins via personal link
Referral
Ask for referrals right after a happy moment

Time your referral request to the moment a customer gets value, not to a random point in your email schedule.

Impact Medium Effort Low
Categories: Email, Onboarding
1. 1 Order ships with a referral card
2. 2 Customer scans QR and shares link
3. 3 Friend orders with a reward
Referral
Packaging inserts that turn customers into referrers

Put a referral card in every box with a personal code or QR link, so customers can share a reward with friends right after unboxing.

Impact Medium Effort Low
Categories: Partnerships, Conversion
1. 1 Customer shares personal link
2. 2 Friend joins and qualifies
3. 3 Progress bar moves up a tier
Referral
Reward customers with bigger perks as they refer more people

Build a referral program with tiers, so each extra successful referral unlocks a better reward and keeps your best advocates sharing.

Impact Medium Effort Medium
Categories: Email, Conversion
1. 1 Recruit creators and consultants
2. 2 Partner shares a tagged link
3. 3 Visitor signs up in the cookie window
Referral
Launch an affiliate program for creators and partners

Pay creators, consultants and partners a commission for customers they send, with clear tracking, terms and fraud checks.

Impact Medium Effort High + free tool
Categories: Partnerships, Sales

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Growth tactics you can run this week

Build a short-form video system for Reels, TikTok and Shorts

Build honest comparison pages

Commission UGC-style creator videos for your paid social ads

Turn happy customers into case studies

Use founder-led content on LinkedIn and X as your main B2B channel

Build a customer community with a clear purpose

Create a personalised year-in-review recap users want to share

Open-source a useful library or tool to reach developers

Publish an annual original research report for links and press

Build a system that collects customer testimonials continuously

Develop a distinct, human brand voice on social media

Fix how your links look when people share them

Get your team sharing from their own profiles

Newsjacking: add an expert angle to breaking industry news

Answer questions on Reddit, Quora and Stack Exchange without spamming

Design packaging customers want to film and share

Get booked as a guest on niche podcasts your buyers listen to

Get covered by local and trade press with a real story

Gift your product to micro-creators with no posting obligation

Host small in-person meetups for your buyer community

Prepare and run a Product Hunt launch

Run a recurring educational webinar series that builds pipeline

Run a side event or dinner at a big conference instead of a booth

Run a user-generated content contest with clear, fair rules

Run co-marketing with a non-competing partner

Run low-cost guerrilla marketing stunts that are safe and legal

Tie a genuine cause to your product without purpose-washing

Launch a limited collab product with an adjacent brand

Make a personality-led launch video that tells your brand story

Start a brand ambassador program with tiers and clear rewards

Earn spots in credible industry awards and "best of" lists

Capture emails and SMS sign-ups with a first-order welcome offer

Get a steady flow of Google reviews for a local business

Let qualified visitors book a demo instantly from your form

Optimise your Google Business Profile to show up in local search

App store optimisation for the App Store and Google Play

Build a free tool your buyers already search for

Build a product-finder quiz that segments and converts shoppers

Build a public template gallery that ranks and leads into your product

Build a viral pre-launch waitlist where referrals move you up

Decide your A/B test sample size before you start

Grow by piggybacking on a bigger platform's audience

Match each landing page to the ad and audience that sends traffic

Offer startup credits through accelerators and investor networks

Optimise your Amazon product listing to rank and convert

Protect deliverability before you send cold email

Reach out to prospects when a buying trigger happens

Respond to inbound leads within minutes of the request

Use product samples and trial sizes to win first-time buyers

Build a creative testing system for Meta and TikTok ads

Build an agency and reseller partner programme that sells for you

Design a freemium plan that converts to paid

Do things that don't scale to win your first 100 users

Programmatic SEO pages that rank for long-tail searches

Run account-based marketing on a short list of target companies

Run founder-led sales to learn your market before hiring reps

Build lookalike audiences from your best customers

Build your presence on G2, Capterra and Trustpilot with real reviews

Buy niche newsletter sponsorships and measure what they return

Catch leaving visitors with a useful exit offer

Protect your brand search terms and bid on competitors carefully

Set a UTM naming convention before your next campaign

Create lead magnets that people actually want to download

Get your brand recommended in ChatGPT and AI search answers

Launch with invite-only access without faking scarcity

Make short researched cold calls instead of reading a script

Make tutorial videos that rank in YouTube search

Offer free or discounted access to students and educators

Retarget visitors with ads that match what they viewed

Send direct mail to high-value B2B accounts to open doors

Turn your help docs into a search channel

Warm up B2B prospects on LinkedIn before you reach out

Get customers from app marketplace listings like Shopify and Slack

Turn a trade show booth into qualified pipeline

Use a Chrome extension as a customer acquisition channel

Add an onboarding checklist that ends at activation

Add reviews, customer photos and Q&A to product pages

Define your activation metric before you redesign onboarding

How to reduce checkout abandonment with a simpler checkout